PHCA Launches Partnership with Wakeen & Company to Help Providers Grow Their Workforce, Engage with Future Residents

Harrisburg, PA (August 9, 2023) — The Pennsylvania Health Care Association (PHCA) is launching a new partnership today with a marketing solutions firm, Wakeen & Company, to supply providers of nursing facilities and senior living communities with a resource that can help recruit new workers and inform future residents. With more than 150 years of combined experience, Wakeen & Company can pinpoint marketing obstacles and help providers achieve successful outcomes.

“PHCA and Wakeen have partnered before to execute a successful campaign for our association,” said Zach Shamberg, president and CEO of the Pennsylvania Health Care Association. “Now we are excited to broaden that partnership and introduce our members directly to the services Wakeen has to offer. With so many issues facing long-term care providers, Wakeen – which has a strong grasp and understanding of those issues – can help providers break through all the noise and reach their target audiences.”

Specializing in strategy, media buying and commercial video production, Wakeen & Company is built to not only support providers with the necessary research and analysis for a successful campaign but also manage the planning, design and launch of the campaign.

“Challenges take on different identities. We pride ourselves in delivering custom solutions for our clients that get to the root of the challenge and sprout flourishing results,” said Wes Snider, Wakeen & Company’s vice president of engagement. “We are honored to be trusted as an exclusive marketing partner of PHCA, and look forward to supporting the association’s members by delivering unique solutions.”

Wakeen & Company is structured around three service pillars: Wakeen Strategies, Wakeen Studios and Wakeen Pages. Within these services, PHCA members will have access to customized solutions, including a MARCOM blueprint, human resources recruitment program and case story videos.

For PHCA members to learn more about the marketing solutions offered through this partnership – and to sign up to reinvent a marketing journey – click here.

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