What do you do when a reporter shows up unexpectedly at your facility? How do you answer a press call inquiring about a situation at your center? This webinar will give you tips to help you talk confidently and navigate any challenging conversation. Interviews give you a chance to comment productively, correct inaccuracies, build credibility, and position your center as a leader. Media relations isn’t just about responding. The webinar will also help you identify the opportunities you have to share with local reporters the good stories about the work you’re doing within your facilities.
- Recognizing the Media Focus on Long-Term Care;
- Understanding the Art of the Interview;
- Appreciating the Value of Preparation; and
- Finding Opportunities to Tell Your Story.
Presenter: Kurt Knaus, Managing Director, Ceisler Media & Issue Advocacy
CEUs: This webinar was approved for one CEU for nursing home, assisted living and personal care home administrators.
Registration Link: https://attendee.gotowebinar.com/register/6053658524980743169
After registering, you will receive a confirmation email containing information about joining the webinar.
Please Note: Unless specified, PHCA webinars are a “members only” benefit.
Nonmembers may participate to gain a better understanding of this membership benefit and topic, but will not receive a continuing education credit for their participation.
If you are interested in learning more about membership with PHCA, contact Beth Weachter, PHCA Director of Marketing and Member Services at firstname.lastname@example.org or 717-221-7932.