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Webinar: Crisis Communications Through the Lens of COVID-19 || What to do. What not to do.

September 17 @ 2:00 pm - 3:00 pm

This webinar will be presented by Shayna Varner, PHCA’s Director of Communications and team members of the Karma Agency.

All organizations inevitably face crises – large or small – that jeopardize their reputations and shake the trust of their stakeholders.  Long-term care providers in particular are susceptible to communications challenges inherent in the nature of your business. COVID-19 has exacerbated many underlying risks – and misconceptions – about skilled nursing homes, personal care and assisted living. In the news and on social media, the safety, purpose and responsibility of long-term care providers is called into question.

This webinar will help long-term care providers understand how a proactive crisis management plan can help to mitigate damage and uphold reputation in the midst of communications challenges.

Your Learning Objectives Include:

  • Uncovering why it’s important to have a high-level crisis communications plan
  • Exploring best practices for when you get a media call or negative social media post
  • Learning elements of a crisis plan

1 CEU for SNF, AL, PC

Registration link:  https://attendee.gotowebinar.com/register/3558810585591959565


September 17
2:00 pm - 3:00 pm
Event Category:
Partner spotlight

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