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Webinar: Crisis Communications Through the Lens of COVID-19 || What to do. What not to do.

September 17 @ 2:00 pm - 3:00 pm

This webinar will be presented by Shayna Varner, PHCA’s Director of Communications and team members of the Karma Agency.

All organizations inevitably face crises – large or small – that jeopardize their reputations and shake the trust of their stakeholders.  Long-term care providers in particular are susceptible to communications challenges inherent in the nature of your business. COVID-19 has exacerbated many underlying risks – and misconceptions – about skilled nursing homes, personal care and assisted living. In the news and on social media, the safety, purpose and responsibility of long-term care providers is called into question.

This webinar will help long-term care providers understand how a proactive crisis management plan can help to mitigate damage and uphold reputation in the midst of communications challenges.

Your Learning Objectives Include:

  • Uncovering why it’s important to have a high-level crisis communications plan
  • Exploring best practices for when you get a media call or negative social media post
  • Learning elements of a crisis plan

1 CEU for SNF, AL, PC

Registration link:  https://attendee.gotowebinar.com/register/3558810585591959565

Details

Date:
September 17
Time:
2:00 pm - 3:00 pm
Event Category:
Partner spotlight

A nationally recognized healthcare leader, Aegis Therapies is passionate about the care we deliver. We help patients and residents recover in a variety of ways using core clinical programs that improve balance and mobility, strengthen muscles, increase joint flexibility and reduce pain so patients can return to the activities that they enjoy, and experience a renewed quality of life. We are continuously building upon our expertise, striving to meet the therapy and wellness needs of our patients.

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