This webinar will be presented by Shayna Varner, PHCA’s Director of Communications and team members of the Karma Agency.
All organizations inevitably face crises – large or small – that jeopardize their reputations and shake the trust of their stakeholders. Long-term care providers in particular are susceptible to communications challenges inherent in the nature of your business. COVID-19 has exacerbated many underlying risks – and misconceptions – about skilled nursing homes, personal care and assisted living. In the news and on social media, the safety, purpose and responsibility of long-term care providers is called into question.
This webinar will help long-term care providers understand how a proactive crisis management plan can help to mitigate damage and uphold reputation in the midst of communications challenges.
Your Learning Objectives Include:
- Uncovering why it’s important to have a high-level crisis communications plan
- Exploring best practices for when you get a media call or negative social media post
- Learning elements of a crisis plan
1 CEU for SNF, AL, PC
Registration link: https://attendee.gotowebinar.com/register/3558810585591959565
