This session is part one of our three-part, AL/PC-focused webinar series on “The Why, the What, the How: Developing a Meaningful Sales and Marketing Framework.”
We are in a structured system-oriented industry. From State and Federal laws to center protocols for the beauty salon, employees are expected to adhere to systems, methods, and best practices. Yet, very often, the sales and marketing process is loosely defined with confusing or unrealistic expectations This may result in poor accountability, frustrated salespeople, and declining census.
- Discuss the three primary reasons why we benefit from a systematic approach to sales and marketing.
- Explain the methodology behind the systems that produce a strong and caring sales culture while delivering results.
- Demonstrate effective methods of designing, implementing, and evaluating tried and true sales and marketing systems that have worked for many successful senior living companies.
- $49.00 for Members
- $99.00 for Future PHCA Members
Credits: 1 CEU for AL/PC